Strategic Marketing

Most business owners focus only on marketing because they do not realize that they have to be strategic about it to create effecive campaigns. The posts in this strategic marketing section will teach you what to do to become highly sought after by your ideal client. In fact, using the strategies that I will teach you will make your ideal prospects say, “OMG, I have to work with you! What do I need to do to hire you!”

The coaching industry is a fragmented industry. What this means is that it is populated by millions of small to medium participants worldwide [with 42% in the US] and no dominant players to shape the industry. Most barely earn a living wage. Entry barriers are low – anybody can get in and call themselves a [...]

Or, 7 steps to writing killer blog posts in 47 minutes or less – a spiral approach . . . I don’t know about you, but I have many strengths. Writing is not one of them.  I will do almost anything to avoid it – heck, I even majored in math . . . Now, [...]

Your “Million Dollar Story” a major vehicle that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Why? Because [...]

I was wandering around the BetterNetworker community forums the other day and a thread entitled “Follow Up – I Hate to Do It!” caught my eye. The poster felt overwhelmed with the sheer volume of follow up he thought he had to do to stay on top of all of his prospects. He has many [...]

If you know somebody’s needs, then you know how to help them get to where they want to be. There are a number of categories of human needs. If you know what they are, you know what you need to look for.  If you know what to look for, you can find them.  If you [...]

This is some food for thought in setting up your web site and selecting what to write about. Keep this in the context of your archetypes, values, loves and talents, your ideal prospect, and your overall strategy. There are 3 Major Reasons People Come to the Internet To make money or save money To find [...]

Did you know that you can make MORE MONEY working with BETTER PEOPLE without having to do all the silly stuff “everybody” tells you to do! Well, you can . . . First of all, let’s have a look at the problem: The MLM model used by 99.9% of the people in this industry is [...]

Developing your unique talents is a key to your success. Well, this is no less true in business. We call it personal branding – a concept that Tom Peters put out there way back in 1997! The first step is to discover your brand – not a trivial exercise. This is not something you want [...]

You must create your website plan if your site is to be effective in helping to get you where you want to be. Specifically, there are three website plan questions you must answer before you start to blog or put up your site. These questions are: Who are you trying to attract? What do they [...]

I received an interesting blog post in my inbox today. It gives some useful metrics on why people in the US leave brands they were following on social media like Facebook, Twitter, and email. We can all learn something from these statistics. Over 80% of consumers say they have “broken up” with at least one [...]