Monetization: Find Your Expertise

by Dorina Lanza

in Strategic Marketing

This is some food for thought in setting up your web site and selecting what to write about. Keep this in the context of your archetypes, values, loves and talents, your ideal prospect, and your overall strategy.

There are 3 Major Reasons People Come to the Internet

  • To make money or save money
  • To find solutions to problems
  • To find happiness or fulfillment

The Top 10 Niche Markets Are

  • Make Money or Save Money
  • Self Help/Personal Development
  • Supernatural/Spiritual
  • Technology/Information Technology
  • Shopping
  • Fitness/Diet
  • Relationships
  • Everyday Problems
  • Food/Recipes
  • Hobbies/Crafts

Note that the controlling forces driving human behavior are:

  • Pain
  • Pleasure

and, that people will do more to avoid pain than to gain pleasure.

Also, there are 6 main motives for human action:

  • Love
  • Gain or Greed
  • Duty
  • Pride
  • Self-Indulgence
  • Self-Preservation

And 4 major motivators:

  • Immortality
  • Recognition
  • Romance
  • Reward

So, keep these in mind and you will never have a shortage of new, compelling content for your followers!

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