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Positioning

The Hero’s Journey: How to Craft Your “Million Dollar Story”

by Dorina Lanza

in Strategic Marketing

Your “Million Dollar Story” a major vehicle that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Why? Because [...]

Tagged as: Branding, Persuasion, Positioning, Stealth Influence, Strategic Marketing

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